If You've Got Bad News, Give It Up

For a number of reasons, both good and bad, companies, unions and benefit funds are faced with difficult business results that lead to reductions in employee benefit 'entitlements.' Examples would include measures like reduced monthly pension amounts and increased participant cost sharing in medical benefit plans.
Burying your head in the sand: Psychologists say the 'ostrich problem' - ignoring information that can help us - arises because of the need to avoid negative feelings
But there is no need to stick your head in the sand, and, in so doing, keep participants (ne: recipients) in the dark. What is needed is a communications plan to create an actionable strategy to keep everyone informed and up-to-date. Too often, communications is an afterthought to lengthy and painful financial strategy sessions.  It doesn't have to be. At Just Got Word, we specialize in putting together participatory communication action plans that get everyone on the same page.  We find this to be very supportive of employee recruiting and retention goals.

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